Redding's Ups and Downs

Our ever changing economy makes it difficult for today's home buyers and sellers to understand the real estate market because it changes so quickly.  But they seek the facts, are connected to the internet, are on a mission, are smart, and like the independence of searching on their own.  

So where do we, as Realtors, come in?  For one thing, we can define the information that is difficult to understand.  We have changed from giving the needed information to deciphering it.  We're not just a dictionary.  Often, buyers and sellers are going at such speed to find facts about homes, they don't realize their search is narrow and does not see the big picture. 

Not all markets are the same in Shasta County.  Some areas are holding their value, and other areas are plummeting.  Real Estate is an ever changing event.  It throws most people into the world of the unknown unless they are seasoned in many real estate transactions.  Today's realtor needs to give you answers not questions, advise but not dictation.  But more importantly, agents need first to listen to your concerns and question.  And then not just listen to your words, but hear your thoughts.  

People don't really think about it, but I think a great realtor has a natural sense of humor to help you get through the maze, frustrations, and stress of buying and selling.   Bob has that gift, and yes, I do think it is gift.  Just yesterday he received a thank you card from one our buyers that said "can't thank you enough for your kindness and laughter."  Laughter while looking at houses, laughter after your home has been reviewed by buyers, even laughter while driving around just looking.  Laughter helps anyone get through a tough day.  A sense of humor is more important than you can imagine as we help you jump through hoops to get a transaction closed. 

Whether you are buying or selling, it's important to listen to a good agent regarding price point and market absorbtion.  Today there are 1651 residential listing in Shasta County  compared to 1987 last year.  We feel that when the number of active listings is around 1100, it is a more balanced market.